Vlad Tkachenko
Monetization & Sales @ Clipwise
Writes about turning views into revenue: short-video sales funnels, lead magnets, warm-up series and offers. Breaks marketing mechanics down in plain language — for solo creators and small businesses, not corporations.
Articles (28)
Marketing Basics
Authority Marketing for Experts: Selling Through Short Videos
Marketing Basics
Positioning Your Brand: A Guide for Short Video Creators
Marketing Basics
How to Create an Irresistible Offer That Actually Sells
Marketing Basics
21 Lead Magnet Ideas to Convert Followers Into Customers
Marketing Basics
Case Study Marketing: Prove Your Value in Under 60 Seconds
Marketing Basics
The 5-Day Warm-Up Content Series That Sells For You
Marketing Basics
Awareness Ladder Explained: A Content Model for Creators
Marketing Basics
Who, What, How, Whom: The 4 Pillars of Your Content Strategy
Marketing Basics
Curse of Knowledge Marketing: Why Your Videos Get No Views
Marketing Basics
Video Hooks That Sell: How to Master the First 3 Seconds
Marketing Basics
Offer design basics: how to make it irresistible
Marketing Basics
Vanity metrics vs real results: what creators need to know
Marketing Basics
Who we are, what we sell, how to succeed
Marketing Basics
Awareness ladder explained: understand your audience
Marketing Basics
Cost per acquisition basics for video creators
Marketing Basics
Lead magnet ideas to boost video engagement
Marketing Basics
Why buyers are moving to social media
Marketing Basics
How to analyze your business effectively: step-by-step guide
Marketing Basics
How to build a customer avatar for videos
Marketing Basics
How to turn followers into customers effectively
Marketing Basics
Word of mouth marketing: strategies that work
Marketing Basics
Who You Are and What You Sell
Marketing Basics
What is a Customer Avatar: Practical Guide
Marketing Basics
Pricing Psychology Basics: Sell More with Key Strategies
Marketing Basics
How to choose a niche for short videos
Marketing Basics
The PAS Copywriting Formula: Turn Text into Sales
Marketing Basics
What is a customer avatar and why it matters
Marketing Basics